Monday, January 12, 2009

You are NOT a born salesperson!

When talking with someone about your business opportunity, have you ever heard the response, “I’m sorry, I’m not a born salesperson.” Of course you have. Perhaps you expressed this concern when someone offered you the business opportunity. The truth of the matter is this: No one has ever been a born salesperson.

Sales people are not born. They are developed, nurtured, instructed, trained, and encouraged to succeed. We’ve seen evidence of this fact time and again. An individual new to sales experiences a rocky start. Sales are low, perhaps non-existent. However, through perseverance, trial-and-error, practice, and sheer determination to improve, this same individual is later referred to as “a natural-born salesperson.”

The ability to sell is not a gift. It’s not magic. It’s a matter of possessing the maturity to accept “no” for an answer, and going on to find a “yes.” It’s the determination to continue on, day-after-day, meeting new people and sharing your products and business. It’s the ability to start each day with a positive attitude and end each day eager to begin anew. It’s about caring.

Failure is not the act of falling down. It is remaining there at the end of the fifth act.

As you step upon the stage as a salesperson, remind yourself you were not born to be there. A sales person’s responsibility is to introduce a product, service, or opportunity to someone who needs it. Explain the benefits. Offer suggestions. Ask for the sale.

These are the steps of selling. Those who enjoy the limelight as top salespeople master the steps of selling, practice their craft every day, and love the challenge of helping others to help themselves.

Salespeople are never born to be salespeople. Salespeople are made. Take a moment to list your strengths as well as your weaknesses as a salesperson. Take advantage of your strengths and work to improve the weaknesses. Someday someone may say, “You’re a natural-born salesperson.” When that happens, you will smile and graciously respond with a “thank you.” But in your heart, you will know the truth.

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